Best luxury lingerie to shop for Valentines Day 2024, as seen on celebs
Whether you’ve got a hot date ahead or are simply looking to upgrade your underwear drawer, it’s never a bad time to shop for lingerie.
And when it comes to the best bras, panties and everything in between, celebrities like Rihanna, Kim Kardashian and Jennifer Lopez seriously know their stuff. Not only do they have to look picture-perfect in every Instagram thirst trap, but they’re also pros at picking just the right underthings to disappear (or stand out!) beneath a designer look.
Below, shop the best luxury lingerie brands, according to the stars.
This British brand’s boudoir-ready wares are a hit with the likes of Dua Lipa, Kylie Jenner, Beyoncé, Rita Ora and Sofia Vergara, and it’s not hard to see why. In addition to cheeky, colorful lingerie and strappy swimwear, AP offers a selection of accessories ranging from whips and body chains to pasties. Oh là là!
This NYC-based brand’s embellished underpinnings are so beautiful, you’ll be tempted to show them off outside the bedroom, too. (For those feeling less adventurous, Fleur du Mal also makes silky slip dresses and knit bodysuits that cover slightly more skin.)
Superstar fans include Halsey, Halle Berry, Victoria Beckham and Jenna Lyons — the latter of whom once gifted its underthings to her “RHONY” castmates in a memorable Season 14 scene.
Rihanna’s lingerie line disrupted the market with its accessible pricing and inclusive size range when it launched in 2018, and with famous fans including Normani and the Hadid sisters, it hasn’t lost any of that steam since. Whether you’re searching for something little and lacy for a hot date or comfortable cotton essentials to make you look and feel your best, the Bad Gal’s got something to fit the bill — and while the prices might not scream “luxury,” the quality speaks for itself.
The brand’s also known for dropping Valentine’s Day-specific styles, with this year’s limited-edition collection including everything from sheer red ruffles to playful prints.
Want to look and feel sexy without sacrificing comfort? Cosabella (which translates to “beautiful thing” in Italian) has you covered. Its seamless lace and featherweight mesh bralettes and undies are so soft, you’ll want to sleep in them — just ask famous fans Amal Clooney and Ariana Grande, the latter of whom owns the Never Say Never Sweetie Bralette.
Kim Kardashian’s “solutionwear” brand may have started out with shaping undergarments in 2019, but it’s since expanded into bodysuits, underwear, bras and loungewear — much of which Page Six Style has tested. And of course, everything’s available in an inclusive size range and selection of KKW-approved neutral tones.
In addition to the shapewear mogul herself — who’s modeled everything from neon swimwear to the much-discussed nipple bra — Skims frequently enlists major stars for its campaigns. In 2023 alone, Kim Cattrall, Cardi B, Nelly Furtado and SZA stripped down to their Skims for viral photoshoots.
When it comes to no-frills underthings that fit and feel like a second skin, you can’t get much better than Commando. A staple on red carpets and runways and in Hollywood stylists’ kits, the female-helmed brand’s foundation garments are made from the best luxury technical fabrics, and range from thongs and camis to faux leather leggings. No wonder Ashley Graham, Nicole Scherzinger and Serena Williams are smitten.
How do you score brand ambassadors like Jennifer Lopez, Irina Shayk and Sarah Jessica Parker? Offer beautifully made bras, sleepwear, slips — J.Lo’s sported the Silk Slip with Lace Insert — and panties that both look and feel expensive, but won’t break the bank. There’s a reason why Intimissimi’s super popular in Europe.
If splurging doesn’t scare you, you won’t find more stunning silk and lace intimates than those from this Italian heritage label. Founded by corset maker Ada Masotti in Bologna in 1954, La Perla crafts timeless lingerie, sleepwear and swimwear loved by stars including Priyanka Chopra, Gwyneth Paltrow and Kendall Jenner (who previously served as the face of the brand). In 2023, Miley Cyrus even sported a set from the brand — and nothing else — in scenes from her “Flowers” music video.
Bridging the gap between underwear and streetwear, Selena Gomez- and Kim Kardashian-approved label Kiki de Montparnasse makes lovely lace-trimmed bras, panties, garters, slips and corsets in addition to tailored ready-to-wear ideal for a night on the town. Ready to bring the fun back home? An assortment of sex toys and bondage accessories is also available.
Long hailed as the purveyor of Jennifer Aniston’s favorite panties, Hanky Panky’s signature stretch lace thongs are also loved by SZA, Cameron Diaz and Cher. And it’s not all undies for the New York brand; it also offers camisoles, bralettes and bodysuits in the same elegant yet elastic fabric.
Though perhaps best known for the plunging one-piece swimsuit spotted on everyone from Kaia Gerber to Olivia Munn, this French label’s roots are in lace lingerie. Gooseberry’s sweet yet daring bodysuits have proven particularly popular with celebs like Emily Ratajkowski, Khloé Kardashian and Bella Thorne.
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